Brand Identity
Logo and print collateral for experimental folk musician Marian McLaughlin. Unlike most projects we work on, Marian had already started branding herself to a certain extent with a “font” that she cut out of paper and scanned into her computer. Elevation Arts used these cut outs, the collage aesthetic present in her existing marketing collateral, and her desire for a badge-like look and feel as a baseline for the logo development. What a fun collaboration!
Deliverables included:
Logo
Business Cards
Brand Patterns
Custom Web Graphics
Web Development
Fully responsive website for an experimental folk musician with a flair for collages and DIY.
It features a look and feel complementary to her logo and plenty of space to showcase her handmade collages, posters, and other artwork that makes Marian so singular.
Website features:
Accessible (Section 508 Compliant)
E-Commerce Solution & Integration
Responsive (Mobile-Friendly)
Search Engine Optimization
Social Media Integration
User-Oriented Interface Design
Media Services
Edgy live event photography and editing for Marian McLaughlin performing with her band in Washington, DC.
