Living a Lie

Cohesive branding for cd and tour promotion with a personal touch
On-brand merchandise design

Merchandise Design

Artwork layout and packaging for rock musician Tomás Pagán Motta’s album Living a Lie.

He came to me with large format photographs and wanted to incorporate them along with his handwriting into the album design.

Check out the other album we designed for Tomás.

On-brand merchandise design

Promotional Branding

We created a branded design package for Tomás’ album release and tour including:

Download Cards to hand out at shows and other marketing opportunties.

Reusable Tour Poster to coincide with the album’s use of Tomás’ handwriting. We designed a poster for him to write in tour destination details with a white-out pen. This way, not only is the branding cohesive and consistent, it also allows new tour dates to be added on the fly without having to get new posters printed.

Social Media Marketing Collateral to promote the album release, like Facebook covers and ad imagery.